If I had the option of going inside my commissary or shopping online for groceries with curbside pickup, I would opt for the convenience of the curbside pickup. Every. Single. Time.
That’s why when the Defense Commissary Agency (DeCA) announced the pilot program for Click2Go, the commissary’s online shopping and curbside pickup program, I was doing my happy dance inside my kitchen. Sure, DeCA was doing the pilot program at only 3 locations – Fort Lee, Va., Travis Air Force Base, Calif. and Offutt Air Force Base, Neb., but I was convinced that my commissary at Fort Detrick, Md., would be next in line.
Turns out my happy dance was a little premature.
Currently DeCA doesn’t have any plans to expand the Click2Go program, but the agency also doesn’t have any plans to eliminate the program.
I feel like it’s one of those military moments of “It is what it is” logic. It’s good for the people stationed at those 3 locations that offer Click2Go. But for the rest of us, don’t hold your breath.
Yet this optimistic commissary shopper isn’t giving up on her hope for Click2Go. I believe in the success of the Click2Go program and maybe all DeCA needs is a little nudge of positive reinforcement. Well here it is.
3 Reasons Why DeCA Should Consider Expanding the Click2Go Program
Convenience for Commissary Shoppers
I truly want to shop at the commissary, but sometimes pesky excuses get between me and its sliding doors.
Here’s an example of how these mental roadblocks go down inside my head:
I need to go to the commissary but…
- I don’t have enough time to go and pick up my daughter from school.
- My baby is napping. I really don’t want to take him out of his car seat.
- It’s raining.
- It’s snowing.
- I don’t have cash to tip the baggers.
- It’s payday. That place is going to be a zoo.
If I had the option of Click2Go, I would jump over those mental roadblocks with this simple phrase –
I’ll use Click2Go.
Boom. Mic drop. Done. No more excuses not to go the commissary.
Competition with Other Curbside Pickup Options
Click2Go isn’t the only curbside pickup game in town. You, like me, most likely have other curbside pickup options in your city. Many national grocery stores offer this service and many military spouses are taking advantage of this convenience.
That’s money that should be going to the commissary. But it isn’t. Why? People will pay for convenience. If the Click2Go program was expanded to more commissaries, more patrons could have the best of whole worlds –convenience combined with the competitive pricing offered at the commissary.
Listening Earns Loyalty
Every time I see a military spouse posting on Facebook that she’s “in love with the curbside pickup” at another store, it’s a sign that DeCA needs to expand its Click2Go program.
Customers are looking for a curbside pickup option, no matter, where they shop. When MilitaryShoppers asked commissary patrons what types of changes they would like to see at their commissary, they said that they want to see the Click2Go program expanded to more commissaries.
Making changes based on customer feedback earns customer loyalty. We know that the Department of Defense and DeCA are these massive government agencies and 9 times out of 10 we feel like our opinions don’t matter to the leadership. But it doesn’t have to be that way.
Wouldn’t it be awesome if DeCA embraced this trend in convenient shopping options and expanded its Click2Go program? They already developed a pilot program. The pilot program is working. The pilot program is continuing at those 3 locations.
Now we just need to see it at 284 locations. Is that too much to ask?