Tell them how you really feel, more quickly and easily than ever before! Your DeCA Commissary wants your honest feedback and they’re rolling out a new survey tool to help you share your thoughts.
As of July 21, Commissary customers worldwide can take a quick survey after every visit. At the bottom of your next Commissary receipt will be a link to the new ForeSee survey.
Share Your Thoughts on the New Commissary Survey
ForeSee has replaced Survey Monkey as the preferred survey tool for DeCA. Previously, customers were able to take a Customer Satisfaction Survey once annually.
“ForeSee is a robust survey tool that’s used by NEXCOM and many other commercial retailers to gain real-time customer feedback,” said retired Rear Adm. Robert J. Bianchi, DOD special assistant for commissary operations, who is also CEO of the Navy Exchange. “DeCA is committed to delivering a premier customer experience in every store and this is a powerful tool to help us do that.”
Following your next Commissary trip, you’ll have seven days to complete the new survey. You can access your survey at https://mydeca.me/receipt.
Take the Commissary Survey
After you visit the Commissary, check the bottom of your receipt. You’ll need the purchase ID and station number to complete the survey. Once you’re inside the survey, you’ll be able to rate your experience across a variety of categories.
Share your thoughts on a variety of aspects, including customer service and overall experience. You can complete a survey within 7 calendar days following every trip to the Commissary.
Survey Results Driving Commissary Practices
With an easier survey available to customers, DeCA policymakers will be able to tackle issues while still keeping what works.
“ForeSee converts our customers’ ‘voice’ into actionable insights to improve customer satisfaction,” Mary Michael, chief of the agency’s business analytics team said.
Previously, DeCA had asked customers to complete a satisfaction survey once every year. This data provided a baseline of customer experiences over the course of one year, but didn’t allow DeCA to track operations regularly.
The ForeSee system, with ongoing availability, should allow DeCA to monitor customer satisfaction and experiences on a more routine basis.
“Instead of snapping a chalk line once a year, as we do with our annual Commissary Customer Service Survey, we’re going to be able to get feedback on a daily basis and the store managers will be able to act on it,” Bianchi said. “We’ll be able to see it. It will be useable data. I am excited about that because that will allow us to transform more quickly while adapting to feedback that we’re getting from our customers.”
Comparing Commissaries to Local Grocery Stores
One big bonus is that ForeSee will allow the Commissary to be directly compared to off-base competitors, like big chain grocery stores.
“Another benefit is that it allows us to compare the performance between commissaries and the commercial grocers that use ForeSee,” Karl Crosson, DeCA’s statistician, explained.
DeCA will be able to view results from other grocery stores also using ForeSee. This will help the Commissary to make changes in order to be more competitive with customer service and overall experiences of shopping on-base.
This survey is the first of three new customer satisfaction measures that DeCA is set to begin in the neat future.
Down the road, the ForeSee platform will allow additional surveys to be shared with customers. In addition to the receipt survey, you might also see targeted social media surveys or links to surveys on commissaries.com.
ForeSee Only Works Because Of You!
While this new ForeSee survey will be able to provide more frequent feedback for improved accuracy, those results will only populate if Commissary shoppers take the survey.
After your next Commissary trip, hop onto the survey and share your feedback with DeCA!
Be on the lookout for additional ways to share your thoughts about the Commissary via social media platforms or at commissaries.com
Be sure to accurately complete each survey, every time to check-in. Your honest feedback is what will be driving future changes to your local Commissary! Sharing the positives as well as the negatives could help your next shopping trip be more pleasant.